I’ve written several posts on this continued collaboration between the Gary Vee and K-Swiss. It’s an interesting case study and shows the difficult line a brand has to straddle when utilizing an influencer to generate interest. In this video I discuss that K-Swiss’ goal of being the shoe for the next generations of leaders and entrepreneurs would have been better served by the brand actually doing its homework and aligning themselves with 50-100 actual entrepreneurs and creating a connection with communities doing the work as opposed to a larger than life personality.
As of today on arch Sneaker Videos, which is a decrease from yesterday and signifies that one of the purchases mentioned in the video, the buyer probably backed out of the deal. There still aren’t any broken sizes on any of the sites mentioned.
Below are a few of the articles I’ve written looking at this relationship:
K-Swiss Goes the Pre-Order Route on the Gary Vee 003 Clouds and Dirt: https://arch-usa.com/k-swiss-goes-the-pre-order-route-on-the-gary-vee-003-clouds-and-dirt/
The K-Swiss x Gary Vee 001 & 002 Sold Out | Is It The Shoes? https://arch-usa.com/the-k-swiss-x-gary-vee-001-002-sold-out-is-it-the-shoes/
K-Swiss , Gary Vee and Relaunching a Classic Line via Entrepreneurship: https://arch-usa.com/k-swiss-gary-vee-and-relaunching-a-classic-line-via-entrepreneurship/
The GaryVee 001 & 002 K-Swiss Sneaker Drop is Coming | Will It Shake Up The Sneaker World? https://arch-usa.com/the-garyvee-001-002-k-swiss-sneaker-drop-is-coming-will-it-shake-up-the-sneaker-world/
arch Sneaker Videos: https://arch-usa.com/k-swiss-invested-in-an-influencer-when-the-product-was-enough-marketing/
“K Swiss Presents: CEOs Wear Sneakers Podcast” Isn’t The Right Path but Could Be: https://arch-usa.com/k-swiss-presents-ceos-wear-sneakers-podcast-isnt-the-right-path-but-could-be/
