If you’ve never heard of JEMS by Pensole check out this video: https://www.youtube.com/watch?v=JCZCpTcN6dw&t=158s I discussed the importance of this venture before, but wanted to highlight and tell anyone listening that the first sneaker dropping from the JEMS manufacturing facility and carried by DSW arrives this month. https://jemsbypensole.com/
The World Championships were amazing this season as the USA dominated the medal count. Stories of redemption, heartbreak and amazing accomplishments pushed viewership on the NBC Sports YouTube digital platform to groundbreaking levels lending credence to recent comments by Noah Lyles about why Track and Field is truly representative of the world and the…
MEMPHIS, Tenn. — Two men were arrested after a group burglarized a boxcar in North Memphis Monday, stealing $400,000 worth of Nike gear. Memphis Police responded to a burglary at CSX Railyard… image via WREG Memphis Source: $400K in Nike shoes stolen from boxcar in North Memphis; two charged After last year’s theft of Air…
https://www.yofi.ai/ I recently wrote an article about the upcoming adidas Yeezy releases: https://arch-usa.com/does-adidas-liquidating-more-yeezy-inventory-change-the-decline-in-resale/ In this discussion I found that Yeezy hadn’t really gained steam in resale although the supply is limited and not readily available anymore. I was able to speak with Jordan Shamir Co-founder of YoFi, a bot prevention platform, who verified that the…
CHECK YOUR SCHEDULE! The event takes place 9/26–9/28 in Steamboat Springs, CO. Source: Merrell Find An Athlete Search Form | Merrell Do you have enough wind to hit Mile High country and navigate a Zoom to a potential athlete contract? The air is thin, the elevation over an extended 5K reaches 2,201 feet. You’ve hit…
Source: adidas Introduces SWITCH FWD – Fuelled by Forward Motion Technology, Designed for a Smooth Running Experience adidas has undersold its Lightstrike and Repititor cushioning systems which has been prevalent in their amazing adios and Adistar CS running shoes. While there is the idea that the innovation at the Three Stripes is lacking, the growing…
The compressed timeline for track and field due to Covid pushing the Olympics back a year in 2020 has created an increase of attention to the sport. In the U.S., however, it seems the increased interest is overlooked. This is primarily because of the adjustment in how sports are viewed. As more people cut the…
Use this link to read the preview for the event which started yesterday. The USATF site delivered an informative list of “who to watch” for the events. Highlights are on YouTube, but full event is streaming on Peacock. Source: USA Track & Field | Who to Watch at the 2023 Toyota USATF Outdoor Championships: Event-By-Event…
(FILA Luxembourg S.à r.l.) FILA is launching an exciting new digital campaign to mark the 50th anniversary of the brand’s debut in the world of sports. It highlights the passion, elegance and PLEASE Click Through and Watch the Fisrt Campaign Video Before Reading this Post: Fila celebrates 50 years of game changing in a new…
Fred Kerley isn’t as vocal and capable of generating the same social media energy as his adidas counterpart Noah Lyles, but his silent, confident demeanor is lion-esque. He is one of the biggest sprinters in the game and his presence attracts all eyes when he enters the arena. Moving towards an Olympic year Kerley…
Adidas offers student loan assistance to employees – Portland Business Journal (bizjournals.com) Portland Business Journal reporter Demi Lawrence delivered an important article on adidas’ plan to support their employees who have student loans. “Through Adidas’ student loan support program, eligible employees can receive $100 per month toward their student loans, up to $1,200 per year.”…
The American Track League’s recent Nashville event showcased a familiar site for fans of track and field. After countless male athletes jumped to the forefront of the sprints with Erriyon Knighton jumping from his prom to the big leagues, it seems an Arkansas Razorback commit may have an option to follow suit after a…
Usain Bolt said he is desperate to play a role in reviving the sport that made him a global superstar but has experienced something of a decline since his retirement six years ago. Source: Usain Bolt desperate for impactful role in track and field | CNN According to CNN, Usain Bolt wants to make an…
Source: Humans of HOKA: Memphis Youth Athletics In a recent post I discussed how Under Armour and ASICS have both played a major part in helping arch to assist Memphis area athletes. I was able to deliver over 80 pairs of ASICS track spikes to various schools throughout the Memphis and Shelby Country area during…
Ja Lives in the City Where Their Most Beloved Emcee was Murdered Buying Cookies. Ja is an All-Star and one of the most exciting players in the NBA. To have him on the Nike roster, after Nike incorrectly stepped away from Kyrie, is beneficial to Nike’s ability to retain a share of the sneakers bought…
Source: Featured Collections – Unlikely Hikers | Merrell Group Hikes & Events – Unlikely Hikers While those in the know, get the allusion to ATCQ’s “Award Tour” in the title, this isn’t a post about CW2360-300 the hip-hop landscape. This post is about finding opportunities to connect with community. Jobs, School, Work, Small Business,…
I recently wrote that Under Armour lost out on coveted number one WNBA draft pick Aliyah Boston. I explained that adidas nabbing the former Under Armour NIL athlete was an incredible storytelling opportunity for adidas. What I didn’t explain was why Under Armour didn’t really lose. Basketball sneakers are no longer the cash cows they…
adidas and Pharrell Williams have a storied history of collaborating to elevate iconic silhouettes, from the adidas Superstar to the NMD. Source: Pharrell Williams’ Humanrace™ and adidas Originals Unveil Their Most Elevated Footwear Collection to Date with Humanrace Samba Colors by Pharrell Pharrell’s Adidas Tennis Hu was discounted heavily due to its lack of popularity…
Fila Performance Running: https://www.fila.de/Featured/Running-Shoes/ Karhu Ikoni Trail 1: https://us.karhu.com/blogs/news/the-karhu-ikoni-trail-blends-technical-functionality-with-bold-style Nike Leak Protection: https://about.nike.com/en/newsroom/releases/nike-leak-protection-period-innovation Puma and Modibodi: https://arch-usa.com/girldads-need-to-check-out-this-puma-and-modibodi-collection-for-periods/ PUMA and Modibodi®: Period Pep Talks | Puma Provides Positive Promotion of Periods While Participating in Sport Under Armour and Steph Curry: https://about.underarmour.com/en/stories/2023/03/under-armour-and-stephen-curry-lock-in-groundbreaking-partnershi.html adidas’ Road to Records: https://news.adidas.com/running/adidas–history-making-adizero–road-to-records-returns-for-third-season/s/36e69aa4-dc9e-47b9-a85b-80a39f7e96ab Sock-a-Knee: https://sockaknee.com/ Video Breakdown 0:00 Introduction 0:24 Topics 0:36 Fila…
Source: UNISEX METASPRINT | Diva Pink/White | Track & Field | ASICS Track season arrived in the Memphis Area last night at the Harding Academy Jamboree. The event began with a beautiful windy afternoon, but frigid temps arrived quickly as the sun set over Harding’s Field. The event featured teams from private to public schools….
(FILA Luxembourg S.à r.l.) – Source: FILA + Bgirl Alessandra Chillemi Partner Up for Paris FILA was a constant part of the uniform of Hip-Hop’s early days. From FILA appearing in graffiti on Just Ice’s album cover, to Rakim rocking FILA suits in the iconic “I Ain’t No Joke” music video, fat laces and Fila…
Which Brands Won Track & Field’s Diamond League 2022? Nike 16 wins adidas 7 wins Puma 5 wins New Balance 3 wins (Femke won 2) Mizuno 1 win Orlen 1 win Asics 1 win Jako 1 win Nike dominated the World Championships in 2022, but the irony was an event at Hayward Field wasn’t marketed…
