Brands are Recognizing the Importance of Performance and the Value of Owned Events: 2022 adidas Adizero: Road to Records Livestream

adidas Golf Grå pikétröja med tre ränder

In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On … Read more

The adidas UltraBOOST 5.0 Dna Core Black Ftw White Beam Green and the First Black Climbers to Attempt Climbing the Pinnacle of Peaks

Adidas Voyager Speed

Breaking new ground with every step, adidas UltraBOOST 5.0 Dna Core Black Ftw White Beam Green follows the first team of Black climbers to attempt a summit of the highest peak on Earth. Story: James Edward Mills Photos: Evan Green Source: adidas UltraBOOST 5.0 Dna Core Black Ftw White Beam Green | Pharrell x adidas Humanrace Adilette 2.0 Black White I’ve been writing for years about Nomadness and other Black groups who … Read more

On April 24th ASICS Held Their Own Version of Breaking2 – The META Time Trials


The all new METASPEED™+ Series is coming soon.「META: Time: Trials(メタタイムトライアルズ)」イベントをライブで視聴しよう。イベントは2022年4月24日。スペイン・マラガでタイムトライアル形式の大会を開催。 Source: New times await.|アシックス公式 In 2016 Nike was reeling due to bodyblows by adidas. The Swoosh had taken on a long-term strategy of breaking away from the tactic that allowed the brand to leave Onitsuka Tiger in the early 70s: Futures. As Nike ramped up … Read more

bunda adidas originals winter d sst | Clean Footwear Summit this Friday 4-22-22 | COMUNITYmade x Blumaka


The first in a series of panel discussions with footwear and sustainability experts driving the future of clean footwear Source: Clean Footwear Summit JOIN US IN PERSON OR VIRTUALLY TO CELEBRATE EARTH DAY HOSTED BY COMUNITYMADE AND BLUMAKA Are you a local LA creator, builder, business leader, aspiring entrepreneur, or footwear aficianado? Well, this event … Read more

10 Questions with Camper’s Product & Storytelling Team on the Camper RunnerK21 Mirum®


Visit Camper to discover how the brand has built a foundation on more thoughtful methods of make: With From Nike to Adidas delivering news of their 85-million-dollar funding round today, I thought it would be the perfect time to learn about the first sneaker company to release a sneaker featuring Mirum, NFW’s 100% bio-based material. … Read more

Nike Up to 50% Off Sale


Clearance Outlet Deals & Discounts. New markdowns? Yes, please. Now’s your chance to save big on hundreds of just-reduced styles for spring and beyond. Plus, Nike Members always get free shipping. Limited time only. Styles priced as marked—no promo code needed.

Nike’s Container Train Gets Robbed Near North Memphis Distribution Center


MEMPHIS, Tenn.– Three men are behind bars after police say they stole shoes from a train in North Memphis Monday night. According to Memphis Police, nine suspects entered a boxcar on North Holmes Road after 9 p.m. They were stealing Nike shoes from the boxcar when officers, the K9 unit and CSX Railroad made the … Read more

How Sneakers Saved & Ruined My Life: a Q & A with author Trent Out Loud, Founder of Exclucity


Check out Trent’s books on Amazon: How Sneakers Saved My Life: How Sneakers Ruined My Life: In this long interview I dive into 10 Questions with Trent the founder of Exclucity and the author of a memoir and business book series that opens the door to how both Nike and adidas’ moves to … Read more

Wolverine Worldwide Brands collaborate with Pensole Lewis College on Design-Focused Masterclass


Pensole Lewis College of Business & Design is partnering with Wolverine Worldwide – Merrell, Keds, Saucony, Sperry, & Wolverine – to help people reimagine the great outdoors. In this hands-on class experience, aspiring designers will learn the knowledge and skills they need to excel in the industry. Source: Apply – Welcome to Pensole Lewis College DETAILS … Read more

On First Glance, What Brand Made the NatureX?


The ultimate casual sports hybrid, Nature X One is packed with performance materials and next-gen technology. Brand new biomechanically innovative soles compress at the heel and flex with your feet as they move, combining with targeted cushioning and a flexible construction to absorb shock and move freely. Using our iconic Tor sports silhouette, it’s a … Read more

Ollie Gray, Merrell and Lululemon’s Claim | An Interesting Discussion on ‘Market-Washing’


My Body Took Me Here – Unlikely Hikers – Merrell Blog picture via UH When I originally began writing about Merrell footwear, I discovered a host of and about the brand. One of those things was that Merrell had released a number of sneakers created on a last designed specifically for women. The company had … Read more

Red Ball Jets Quickly Shifts from a PurePlay Digital Brand to a Partnership with Fred Segal


I received a press release from Red Ball Jets announcing their wholesale relationship with Fred Segal. While this could be overlooked as an expansion by RBJ to retail, it’s worth discussing as we continue to see other digitally native brands who opened their own doors but stayed away from wholesale in many instances. In today’s … Read more

How Sneakers Ruined My Life by @Trentoutloud | The First Real Inside Look at How the Nike and adidas DTC Strategies Hit Small Retail


Source: In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I recounted the story of a small chain in Mississippi that eventually sold to Jimmy Jazz. I explained how Nike’s CDO, now CDA, wasn’t something that was incidental. I recently talked about another small chain in this post: … Read more

How Sneakers Saved My Life: My Entrepreneurial Journey (Book 1) by @Trentoutloud | Discussion & Analysis


Welfare, bankruptcy, arrests, failed businesses, and more. In Book 1, How Sneakers Saved My Life, Trent rips the covers off and takes us on the roller-coaster ride that is his life. From the very first Primeblue of this riveting autobiography, the reader is given a front-row seat to the hard-knock life of Mr. Trent Out … Read more

As Sneaker Culture Looks for adidas x Fear of God, Alasdhair Willis Becomes adidas’ Chief Creative Officer 


Today, adidas announces the appointment of Alasdhair Willis to Chief Creative Officer. The Chief Creative Officer is the lead within the adidas design community Source: Alasdhair Willis to Shape Future of adidas as Chief Creative Officer In December 2020 adidas set the sneaker culture and fashion world on fire with the announcement that they were … Read more

Saucony Helps Jay Ell Alexander and Black Girls Run Say “Call Us Runners”


Official Saucony site – Shop the full collection of Jay Ell Alexander LP and find what you’re looking for today. Free shipping on all orders! Source: Jay Ell Alexander – Explore More | Saucony It’s not surprising to see Saucony’s support of Black Girls Run. Saucony is under the same umbrella as Merrell with Wolverine … Read more

HOKA Captures My Attention with their Support of Black Women 


Above is Rachel Cargle entrepreneur, author and philanthropic innovator. The Founder and CEO of The Loveland Group – an umbrella company which houses a collection of social ventures – The Great Unlearn – a self-paced, donation based learning community, The Great Unlearn for Young Learners – an online learning space for young folks launching in 2022, and Elizabeth’s bookshop … Read more

Nike’s Move to Zero Collection SS/2022 A Beautiful, Eco-Friendly Conundrum


Spring and summer 2022 offer an array of products that move Nike closer to meeting its 2025 sustainability targets, all while treading a little lighter on the planet. Source: Move to Zero Collections Spring Summer 2022 Official Images Nike consistently promotes their commitment to sustainability. The Move to Zero program is admirable, but introducing collections … Read more

The Art of the Sneaker Deal Conference March 4th | Sneakers & Education from SNKRLAW Sneaker Law


Join us for The Art of the Sneaker Deal Conference hosted by The Sneaker Law and Miami Law. This conference will coincide with a case study competition taking place the day before and concluding after the conference. Source: The Art of the Sneaker Deal Conference I’m a bit biased sharing this event since my son … Read more

Under Armour Caps Off Black History Month with a Double Down of Support for HBCUs


Source: UA Newsroom In 2019 I celebrated the hiring of Tchernavia Rocker at Under Armour in the following post: Tchernavia Rocker Joins Under Armour at a Symbolic Time | Project + Exec – JmksportStore-USA I’m sharing a post written by Rocker in the source link because Under Armour, who I have to always reiterate isn’t … Read more