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3 Sneaker Short Films You Should Watch from Reebok, K-Swiss and New Balance

While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary…

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FILA’s Subtle Support as Official Footwear and Apparel Partner of “A Most Beautiful Thing” Film is Dope

Source: FILA Becomes the Official Footwear and Apparel Partner of “A Most Beautiful Thing” Film Documentaries are almost always undermarketed and targeted to a specific audience, which limits the reach of the content. A story about rowing wouldn’t typically hit my radar at all. A story about rowing, in Chicago, with African-Americans? This undoubtedly captured…

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A Kid From Coney Island and Gil Scott-Heron’s Guan Guan Co | Stephon Marbury’s Redemption

Source: A Kid from Coney Island | Watch Now Gil Scott-Heron once sang Guan Guan Co on the combined track for The Bottle on his album Winter in America. Guan Guan Co is an “African concept paying homage to the snake because of the ability for the snake to shed its skin and to be…

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Supreme | Patriot Act with Hasan Minhaj | Netflix: Analyzing, Destroying & Creating Hype

This episode of Patriot Act is the epitome of how hype is created and it perfectly utilizes the refutation in research to tear down the logic around hype. Hasan lays the groundwork by introducing and covering “Conspicuous Consumption”, which leads to a discussion on the Carlyle Group’s investment into Supreme. It is definitely worth 24…

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Bobbito Garcia’s ‘Rock Rubber 45s’ is a Masterpiece Documentary That’s One Part ‘Still Standing’ & One Part ‘Beautiful Struggle’

  Too often the stories of our heroes are told after their demise. We get the details about what they went through via biopics or biographies. That’s not a problem, but in Hip-Hop it’s a constant which is unfortunately common because our shining stars are cut down in their prime. Bobbito Garcia’s life has been…

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SPIDER-MAN: INTO THE SPIDER-VERSE – Official Trailer (HD) and the Air Jordan 1 Retro Chicago

  A kid named Miles Morales from Brooklyn… could only wear one shoe right? It was either the Retro 1 or the Uptown aka Air Force 1 in all white. I’ve been making the point lately that the concept of sneakerheads has to change. The range of people who now consider themselves sneakerheads is so…

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Uncle Drew (2018 Movie) Teaser Trailer – Kyrie is Becoming the NBA’s Star

  Alright, I don’t care if you like basketball or not, this trailer just makes you smile. I have to be the first to admit that basketball movies often fail miserably at the basketball part. The best basketball movie and possibly one of the best films of all time is Finding Forrester. The runner up…

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Dope S–t I Like: District B-13 Chase Scene, Rescored by Vince Allen

  Vince Allen is a 16 year old guitar player in Memphis. This is his latest video on YouTube. He took the time to add his song “Focus” to a scene from one of my favorite movies District B-13. The scene features the main character running from a group of drug dealers after he stole…

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Dope S–t I Like: FILM | STRETCH AND BOBBITO

  Source: FILM | STRETCH AND BOBBITO If you visit this site and consider yourself a part of the Hip-Hop and Sneaker Culture (I’m waiting on sneakers to be added to the elements of Hip-Hop), then you should know who these two are. If you don’t then excuse yourself and do some research. I’m dropping…

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