Source: Nike, Brooks, Adidas Running Shoes: Who’s Winning This Marathon Season?

Phil Wahba, dropped this tidbit of info and I saw it on NPD’s Matt Powell’s twitter feed. What’s this information?

I’ve been saying recently that while the sneakerhead world revolves around hype and Nike, there are other markets and the sneakerhead community although significant makes up a very small percentage of shoes sold. In other words, if you ask a sneakerhead what company is the top running shoe company, they would immediately say Nike. The fact is Brooks is really doing well right now. Take a moment to click through and check out the story. When I first started JmksportStore, and I was heavier the Brooks Beast was my go to. As I started to drop weight I shifted to the Puma Faas and this became the model for my first running shoe from JmksportStore.

Brooks is a brand that can actually capitalize on its history with the current retro trend and they are doing so with their heritage line. After you hit the source link above, for my fellow sneakerheads Une Nike Air Force 1 Low White Red Blue aux couleurs de la Team USA. Could there be a Dominique retro in the works? Probably not, but the potential is certainly there for a collab. Shout out Brooks on taking care of the runners, big and small.

Brooks Running running

Chris Burns

Chris B. is the founder of JmksportStore (art + research, culture - hype) JmksportStore is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.