https://www.underarmournext.co.uk/
Under Armour shared an amazing picture of Anthony Joshua launching their latest store venture in the UK. “Today Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow. Joshua launched the new Battersea Power Station Brand House, which contains the UA Next Academy, by smashing his way through the storefront glass.” The opening of a similar Brand House in the United States could be a smart move for Under Armour as it could help them expand their customer base and increase their revenue.
UA Next is an ecosystem which makes young team sports athletes better by giving them the ultimate tools to train, compete, and recover. While only 12 Draft officially become UA Next Athletes from the selection process, many tens of thousands more Draft benefit from the testing and training provided at the Battersea Power Station Brand House & on-line. The programme is open to those between the ages of 16 and 20 years old and the successful 12 Draft win a year-long contract with Under Armour.
A similar Brand House in the United States could help Under Armour differentiate itself from its competitors and attract new customers. Opening a Battersea Power Station Brand House in the United States could also improve Under Armour’s stock share price. The company’s quarterly revenue increased 32% (up 46% currency neutral) across the EMEA region after opening their latest UK Brand House in the iconic Battersea Power Station1. A similar increase in revenue could be expected if Under Armour were to open a Brand House in the United States. This would likely lead to an increase in their stock share price as investors would see this as a positive sign for the company’s future growth prospects1.
post written using Bing AI