Hélas

Translating to ‘alas!’ in French, Hélas was launched in 2011 by skaters Stephen Khou, Lucas Puig and Clement Brunel. Their unmistakable umbrella logo is a recurring motif that features regularly across Hélas apparel and Hélas cap club headwear, whilst pastel tones paying homage to classic French colour schemes. Hélas t-shirts evoke the styles of ‘80s and...Illiterate More